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John-Michael is a photographer and director based in Los Angeles. His work revolves around making objective moments subjective to the viewer. He does this by creating polished, mysterious, and captivating worlds conceived from his deep curiosity in existentialism, love, and desire. With a sophisticated eye for creating commercial content, his work is experimental in construction but is always rooted within a unique point of view.
He studied film under experimental artist Kevin Everson at the University of Virginia and began his career in New York City shooting fashion films for brands such as Banana Republic, VOGUE, COACH, Carrera, 7 For All Mankind, Bottega Veneta and David Yurman.
Moving to Los Angeles, he began directing music videos, branded content, and narrative film. He has directed two short films INTERVIEW (2014) and DANCE (2018), and is currently in development of a feature film.
He is the creative director for the LA Fashion Festival 2019.